Information you provide to us:
When you make a purchase in one of our showrooms or bellaserrafurniture.com, or our mobile apps (collectively, “Websites”) or otherwise, create an account, join our mailing list, participate in a promotion, post a product review, engage with us on our various social media platforms, participate in one of our surveys, send us any feedback, questions, comments, suggestions, ideas, or interact with us in any way, you provide us with personal information, such as: your name, email address, mailing address, ZIP code, phone number and credit card numbers. This allows us to provide you with our services, to process your transactions more efficiently and, ultimately, to give you a higher caliber of customer service. If you choose not to provide the requested information we may not be able to provide you with the services, or certain features of those services may not be functional.
Information about you we receive from third parties:
Other companies we do business with may forward to us additional personal information (such as, for example, names, mailing addresses and email addresses, as well as demographic and other usage information), when we have news or product offerings that may be of interest to those individuals. We do not serve interest-based advertising to users we identify as using our websites from EU IP addresses.
Usage and Website Activity Information:
When you visit our websites, we or our third-party service providers collect information about your use of the website: Your Internet service provider's address, your location as determined by your Internet Protocol (IP) address the name of the Website or advertisement directing you, your user agent, as well as your clicks and activity on our Websites. We use this information to understand how to make our Websites more available and user-friendly to our customers as well as to provide you with advertising that may be of interest to you. This is described in more detail: Cookies and Other Tracking Technologies. To learn how you can opt out of such advertising (Insert link/create link for customer to unsubscribe from our e-mail list) We do not serve interest-based advertising to users we identify as using our websites from EU IP addresses.
Google and Adobe Analytics:
We use tools called “Google Analytics” and “Adobe Analytics” to collect some information we listed above about your use of the services. We use the information we get from Google Analytics and Adobe Analytics to improve the services. In order to collect this information, Google Analytics and Adobe Analytics may set cookies on your browser or mobile device, or read cookies that are already there. Google Analytics and Adobe Analytics may also receive information about you from apps you have downloaded, that partner with Google or Adobe, respectively. We do not combine the information collected through the use of Google Analytics or and Adobe Analytics with personally identifiable information.
The Google Analytics and Adobe Analytics products we use collect only anonymized IP addresses for IP’s located in the EU.
We engage with customers on various social media platforms like Facebook, Twitter, Pinterest and Instagram. If you contact us on one of these platforms for customer service or otherwise, we may contact you via direct message. Those communications are governed by this policy as well as the policy of the relevant social media platform.
We also contract with a Service Provider to help us assess visitation to our Websites. To do this, we place small pixel tags and cookies on our Websites. While these do allow our Service Provider to track your visits, the data retrieved cannot be used for any reason without our authorization. Although our Service Provider logs the information about your visit, we control how that data may and may not be used. We may track this information across the different devices you use to access the Websites. You can opt out of this Website analysis tool by clicking http://metric.bellaserrafurniture.com/optout.html.
We use the information we collect about you to facilitate your purchases, to communicate with you, to offer better customer service, and to improve our services and customer relations.
To facilitate your purchases:
This includes processing your order and payment, shipping the order (including those initiated through our International Quote Form), providing you with technical support and assistance, and communicating with you about the purchase by email. For example, we will contact you by phone, postal mail or email to update you of the arrival of the package, to address any issues with the order or to answer any questions you may have about your order. If you are located in the EU, we will contact you using the contact information you provide (e.g. email, phone, mailing address). The legal basis for this processing of your information is the performance of our contract with you.
To send you promotional communications:
If you sign up, we will contact you by email or send you our catalogs to inform you about products, services, and promotions that we think will be of interest to you. You can opt out of email communications at any time by clicking the "unsubscribe" link at the bottom of each email as or as explained (Insert link/create link for customer to unsubscribe from our e-mail list) You can opt out of receiving our printed mail items by (Insert link/create link for customer to unsubscribe from our printed mailing list) Participation in our printed mailing list is not open to users from EU locations.
To improve our services and customer relations:
We use your information for analytics and measurement to understand how our services are used in order to make improvements to our Website or user interface through understanding how you interact with them, including how you interact with advertising. (Insert link/create link for Usage and Website Activity Information) The analytics and advertising products that we use collect anonymized IP addresses from EU locations. We use information you provide to us through your purchases, feedback, surveys, and suggestions to enable us to provide you with a more personalized shopping experience and also to improve our services and customer relations.
Facilitating International Purchases:
We share your customer information with other select companies whose products and services you may find useful. This information includes your name, postal address and email address, as well as a record of any transactions you conduct on our Website or offline. These companies may contact you in order to provide you with information about their products and services. To learn how to opt out of this sharing of your information please click here. We do not share information of users of our websites that provide an EU mailing address or are identified as being from EU locations.
We contract with Service Providers to place our banner advertising on other websites. These Service Providers collect information from us about your visits to our Websites and stores, and your interaction with our products and services. They also use this information to tailor banner advertisements for goods and services when you visit certain websites. We may track this information across the different devices you use to access the Websites. Our Service Providers are required to keep this data anonymous and not to share any personal information with any other third parties, except as required to provide this service. Our Service Providers do not collect EU IP addresses for the purpose of advertising and we do not place banner advertising on other websites for customers identified as being from EU locations.
Sharing among our entities:
We share and combine information about you among our brands in order to provide greater security. We also share your information with our parent company, subsidiaries, joint ventures, or other companies under common control as necessary for specific purposes in the operation of our business. The legal basis for this processing is our legitimate interest in the security and efficient operation of our services.
We share and combine information about our US based customers of products and services that may interest them. You can learn how to opt out of promotional emails from our entities as explained here.
Sharing with service providers: In order to serve you better, we may, at times, contract with other companies (“Service Providers”) to help us process information and to provide us with other services. Their assistance can help us fulfill customer orders, manage, store and enhance customer data, send marketing, run promotions, and provide other services. For instance, when you order a large furniture item, we may send your name, address, email address and phone number to our shipping vendor, allowing you to access their online delivery scheduling system. Our vendors use your information strictly to coordinate and complete your shipment. The legal basis for this sharing of your information is our legitimate interest in providing our services efficiently. For users of our website from the EU, our Service Provider Borderfree facilitates the purchase. [see "facilitating purchases for EU residents"
In connection with a business reorganization:
We would share your information if we are involved in a merger, acquisition, consolidation, change of control or sale of all or a portion of our assets or if we undergo bankruptcy or liquidation. The legal basis for this sharing is our legitimate interest in carrying out our business operations.
In order to comply with our legal obligations, protect our rights and those of others:
We share your information in order to prevent fraud or abuse to our services, to protect your rights, to comply with our legal obligations and to protect our rights. The legal basis for this sharing is compliance with the law and our legitimate interest in the prevention of fraud, compliance with legal obligation and the protection of the rights of others.
When relying on legitimate interest as our legal basis we implement appropriate safeguards including as described in information sharing choices, [your rights under data protection laws – click] and information security
The services do not support Do Not Track at this time. Do Not Track (DNT) is a privacy preference you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For all the details, including how to turn on Do Not Track, visit donottrack.us.
If you do not want us to share your personal information for marketing purposes, (insert please contact us link) and we will remove your name from lists we share with other companies. When contacting us, please clearly state your request, including your name, mailing address, email address and phone number. After we process your request, your personal information will no longer be shared for marketing purposes. Opting out of sharing your information for marketing purposes will not prevent your relevant information from being provided to our Service Providers such as shippers when you order products for delivery or from other sharing for non-marketing purposes. Similarly, this will not prevent us from sharing information as and to the extent it is combined or aggregated (in a non-personally identified manner) or otherwise analyzed by us or our Service Providers.
To opt out of interest based advertising or to learn more about the use of this information by our Service Providers you can visit the Network Advertising Initiative or the Digital Advertising Alliance. If you choose to opt out, we will place an "opt-out cookie" on your computer. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for some cookies that are important to how our websites and mobile apps work ("essential cookies"). If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return to the links above to re-select your preferences.
To request to have your name removed from the catalog mailing list, please complete (create link to print mail opt-out form). We appreciate your patience while we process your request. When you make subsequent purchases at Bellaserra, you may provide contact information for customer service only, and request that your name not be forwarded to either mailing list. If you have already opted out, you do not need to opt out again; your information will not be used for purposes other than the customer service you have requested, unless you affirmatively ask to opt in again, in which case you will be opted in and will receive emails from us until you again request to be opted out again.
You can opt out of our Website analysis tool by clicking here (create link to opt out). See above for information on opting out of Google and Adobe Analytics.
If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our Websites or other services may not work if you delete or disable cookies.
If EU data protection laws apply to our processing of your information, you are entitled by law to access, correct, amend, or delete personal information about you that we hold. A list of these rights is below.
You can access, amend or update your information by contacting us at firstname.lastname@example.org. If you email us please include your previous and current full name, mailing address, email address and phone number. Your request should contain a detailed, accurate description of the data you want access to. For your protection, we may need to verify your identity before responding to your request, such as verifying that the email address from which you send the request matches your email address that we have on file.
In the event that we refuse a request under rights of access, we will provide the individual with a reason as to why. Individuals in the EU have the right to complain as outlined in dispute resolution section.
A list of your rights is below:
You can delete your account or request that we delete your account by writing us at (create e-mail contact link: email@example.com) If you choose to delete your account, we will begin the process of deleting your account from our systems.
We retain your information after you request such deletion for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or as necessary to protect our legal rights or for certain business requirements. For example, when we process your payments, we will retain this data for longer periods of time as required for tax or accounting purposes. See below for specific reasons we would retain some data for longer periods of time:
Even if you delete your account, keep in mind that the deletion by our third party providers may not be immediate and that the deleted information may persist in backup copies for a reasonable period of time. For any privacy or data-protection-related questions, please write to (create e-mail contact link: firstname.lastname@example.org)
We adhere to a strict privacy code regarding children and do not knowingly accept personal information from any child under the age of 16. If it is brought to our attention that we have inadvertently received personal information from a child under 16, we will immediately remove all personal and identifiable information from our records. In addition, we will not disclose this information to any other companies. California users under the age of 18 may request the removal of their content or information publically posted on the Website by e-mailing us at the appropriate brand’s customer service email address identified below. Please note that most of the user content that appears on our Website is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.
Please be aware that whenever you share information on a publicly available area of our Websites, such as in a product review, that information may be accessed by others. In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.
We take our customers’ personal information seriously and take steps to protect our customers' personal information against loss, misuse, alteration and unauthorized access. We use encryption technology whenever receiving and transferring your payment information on our Websites.
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